DESIGN FOR BRAND IDENTITY

DESIGN FOR BRAND IDENTITY

Brand identity refers to the distinct and unique set of visual, verbal, and experiential elements that represent a brand and distinguish it
from competitors. It encompasses the collection of tangible and intangible elements that shape how a brand is perceived by its
target audience. Brand identity includes components such as the brand name, logo, colors, typography, messaging, tone of voice,
imagery, and overall brand personality. It is developed strategically to convey the brand's values, mission, and positioning in
a consistent and cohesive manner across all brand touchpoints, creating a recognizable and memorable brand presence.

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