USER RESEARCH AND ANALYSIS

USER RESEARCH AND ANALYSIS

User research and analysis is a systematic approach used to understand the needs, behaviors, and
preferences of users in order to inform the design and development of products or services. It involves
gathering qualitative and quantitative data through methods such as interviews, surveys, observations,
and usability testing. The collected data is then analyzed and interpreted to extract insights and
patterns, which are used to make informed decisions about user experience improvements, feature prioritization,
and overall product strategy. User research and analysis help ensure that products are user-centered and aligned
with user expectations and goals.

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